artane for purchase clonidine generic wikipedia drugs hydrochlorothiazide brand order exelon online from canada ordering tretinoin on line buy avalide canada can you split cialis tablet to buy flovent in uk doryx uses flagyl cold medicine lamisil at spray imitrex medication order can you order mircette blue oval pill vgr 100 no prescription naprosyn discount canadian pharmacy liposafe kegunaan salep fucidin voveran results forum buy canada no prescription for aldactone cheap allinclusive holidays for 2008 atacand 8mg tabletten erexin-v over the counter diamox medicine side effects where to buy cephalexin with amex order canadian prescription drugs online best drugstore powder for oily skin cardura tablets for sale drugs from india cheap buy canada no prescription for cardizem buy qsymia online safe levitra no prescription tetracycline online without a prescription secure tabs authentic drugstore acheter livres online belgique libro culturismo sin tonterias pdf buy brahmi with e check cheapest accutane 40 mg hydrochlorothiazide mg canadian rx generic celebrex for sale on line etodolac looking for vermox tablety uk snovitra super power tablets for sale atarax direct pharmacy amantadine sulfate ordering himcocid buy non generic propecia over the counter valtrex equivalent online pharmacy hytrin can u buy clomid online benadryl by mail estrace cream compare prices buy alli refill 60mg buy imitrex mexican pharmacies alavert online pharmacy uk acheter prednisolone en ligne order medrol from turkey can i get pregnant on provera rumalaya over the counter canadian medicine without prescriptions tinidazole online sales walmart prescriptions no insurance fincar without rx generic anxiety medication list top 10 online dramamine sites abana himalaya usa what is lexapro mg used to treat albendazole online in us how to get baclofen in australia generic male enhancement drugs order differin canada hoodia no prescription canada t5 slimming tablets with ephedrine is it legal to order generic viagra online retino-a cream 0,05 order silagra uk brand name buy trental online india can order cephalexin canada buying celebrex mexico generic viagra and premature ejaculation viagra professional store prescription mobic tablets 15mg side effects naprosyn over counter uk revia perth australia buy reminyl mexican pharmacies revia generic 2013 drugs phone in order for methotrexate purchase rogaine 2 advair diskus on line in the uk how to use urispas metformin 850 spc minocycline wanted online review nizoral pharmacy prices list side effects of prednisone on the body overnight pharmacy prescription valtrex cod viarga can you order voveran sr discount buspar otc antibiotics to buy online canada dapoxetine#md low level pvp vendor alliance honor points tadalis sx delivery uk cialis jelly without script betnovate ointment eczema reviews of online pharmacies india no prescription benadryl online australia prednisona mk 5 mg how to get nolvadex in the uk prilosec 40 mg dosage cheap lozol sale uk buy xenical capsules can you buy altace further drugs celebrex overseas diclofenac stada 25 mg magensaftresistente tabletten cheap diamox pills prescription buy fluconazole tablets insulin resistance symptoms in children zyprexa tablets used craigslist london uk flats thyroid medication and pregnancy symptoms can you get zantac for babies over the counter where to purchase singulair cheap tadapox sale uk buy reminyl with paypal viagra 100mg tab pfizer 60 mg accutane results purchase finax pills adalat cc generic name can you get celebrex over counter buying antibiotics online legal trileptal 300 mg tablets what is atacand medication used for albendazole albenza buy indocin from mexico citalopram online price prednisone from india what are the side effects of cymbalta withdrawal buy yasmin online no prescription uk where can i buy nizoral in canada my phexin coupons pharmacy mexico altace lopid prescribing information strattera uk boots over the counter proscar diflucan 10 cps 100 mg buy micronase tablets online online pharmacy rocaltrol buy trimox online overnight order cordarone 120 mg indian pharmacy aciclovir purchase kamagra gold clonidine order on web where can i get compazine pills buy rhinocort online amazon enalapril maleate hydrochlorothiazide tablets walmart pharmacy student canada buy levothroid online at canada pharmacy cape fear discount drugs fayetteville nc ramsey alphagan express canada betnovate n cream side effects generic pills for lipitor where to spend honor points alliance cataclysm kosovarja revista e fundit 2011 retin-a 0,025 in the uk buying v-gel cafergot in usa cost of cytotec in kenya proscar drug hair loss fast dutas delivery canadian styplon acai 1000 mg softgels menosan drug schedule generic equivalent for benicar hct healthy blood pressure 27 year old male is generic plavix as good as plavix ponstel medication reviews nolvadex canadian source buying abortion pills online shallaki tablets price buy doxycycline hyclate tablets acheter pas cher adalat viagra sublingual sale pharmacy 100mg is albuterol sulfate hfa a steroid hyaluronic acid delivery what class of medication is tamoxifen desyrel 40 mg dose viagra soft side effects uk order generic zaditor probalan brands india ciprofloxacin eye drops india use of chloramphenicol as topical eye medication time to cry halt order accutane online no prescription nizoral online fast fedex goes you buy alli in canada planete pharmacie london lov cost malegra fxt lisinopril hydrochlorothiazide 10 12.5 mg zofran price usa vpxl fast mexico buy danazol online in usa viagra in india for men generic fml forte uk paypal what does a singulair tablet look like donde comprar disgrasil en bogota discount tretinoin cream babymed clomid ovulation calculator use rogaine 5 coupon online cozaar 100 mg tablet color there generic atacand hct zestoretic online shipping propranolol pills sweat buy amitriptyline online with out prescription acheter du viagra sur internet forum purchase phenergan in usa malegra fxt no prescription canada generic stromectol 3mg canadian wellbutrin sr tablet fastest septilin uk delivery where is zantac manufacturer discount abilify otc top 10 online fml forte sites allegra d mail order fexofenadine pseudophedrine how to get trial erection packs 2 buy arimidex no prescription uk where to buy toradol online i pill danazol website purchase clomid 50mg cialis professional order in the us can you overdose on meloxicam indocin for gout side effects how much will himcolin cost bupropion online drugstore india buy purim costume prilosec drug class cheapest finasteride forum radio italia live il concerto in tv silagra online price side effects of taking antibiotics for chlamydia cytotec cheap india pharmacy Purchase levitra 10mg bactrim for uti dosage how to take ciprodex can you get tinidazole is cefadroxil safe in pregnancy buy haridra online amazon i pill cabana website pharmacy what does astelin do side effects zantac 150 dosage instructions bystolic without insurance where to emsam birth control online no prescription usa medrol online no prescription drugs pharmacy buy danazol next day generic aristocort safe furosemide no rx needed where do i buy trimox dramamine discount isoptin precio mexico buying tulasi from canada no prescription effexor xr drugs brand 1200 mg gabapentin high genuine nitroglycerin 100mg where can you get clomid prograf side effects long term use what is the generic name for diltiazem better than trental low cost drugs greenwood erection pill samples independent pharmacy support group based in croydon can you order promethazine prescription codeine what is celexa for anti anxiety cvs pharmacy claritin drugstore cowboy watch online free buying yagara using paypal compare prices wellbutrin prilosec user reviews comprar mestinon en argentina buy viagra with paypal toradol where can i buy what is adalat cc used for low price kytril uk order colchicine no rx canadian pharmacy can you buy generic norvasc blood discount canadian pharmacy wellbutrin order prograf online no prescription with a amex zovirax ordering no prescription is it illegal to order generic benfotiamine levitra plus with paypal payment shatavari online pharmacy uk acquistare lady era in italia diflucan generic online cost of parlodel without insurance himalaya pilex review medicine cephalexin-oral glyset online cheap is it legal to buy antibiotics from canada order 5mg order accutane online genuine dipyridamole best price ingredientes do viagra de mandioca anafranil order in the us lidocaine injection for pain how to take care of an amaryllis indoors how to buy fluoxetine lipitor canada drug get viagra jelly las vegas cialis professional tablet sale buy erythromycin antibiotic macrolide broad what is lexapro made of online pharmacy suprax buy aciclovir online without a prescription buy genuine naprosyn uk bystolic tablets from buy v-gel online pay paypal buying cialis in usa tretinoin 0,025 generic reviews is epiduo better than differin midamor discount voucher where to buy amantadine with amex azathioprine colitis forum zocor results forum comprar fucidin en argentina 100 mg forzest cardizem legal us buy online cardizem generic how to use zoloft to lose weight caverta online coupon code i pill rosuvastatin website high cholesterol lisinopril 100mg tablet buy lithium online without a prescription phenergan spain over counter cheap lisinopril hctz xenical pharmacies generic over the counter claritin side effects buy renagel buy mifeprex online uk innopran xl generic name buy cheap phenergan using pay pal nootropil without script discount pharmacy card walmart long time side effects eldepryl buy geriforte cost of ayurslim himalaya erexin-v for dogs buy where do i buy dostinex amitriptyline tablets 10mg 25mg toradol 100mg cheep canadian association of pharmacy technicians/manitoba original pamelor online bupropion medication error grifulvin v 500 mg dosing do you need rx elavil where coumadin initial augmentin tablets price how to take sarafem for pms cheap strattera 60mg over the counter prednisolone sodium phosphate tenormin 20 mg buy elocon next day minocin online forum levitra plus capsules where to buy domperidone in usa motrin moms discount metoclopramide mg can you buy inhaler over the counter ventolin here comprar minomycin original en madrid zanaflex india 4mg trimix course low cost pyridium 200mg pharmacy is generic letrozole as good as femara baclofen from india what are the side effects of motilium tablets how much is antabuse without insurance cost of phenergan without insurance cheap advair no prescription generic for avalide ginseng without prescription genuine midamor 100mg buy glucophage canada lowest priced acai arava express canada canadian pharmacies that will let you buy thyroxine names of anti anxiety drugs walmart 24 hour pharmacy columbus ohio low price levitra uk pharmacy that sells glycomet albendazole discount online amaryl 1/1000 where is saw palmetto available in india cialis sublingual prix en pharmacie en france florinef buy canada buy plavix 20 viagra 30 day free trial trazodone online canadian allegra 180 mg tablet picture online pharmacy no prescription zoloft can you buy adalat online best generic cafergot sites minocycline side effects nhs my xalatan coupons what is albuterol sulfate is prednisone for pets the same as humans colchicine injection discontinued can you get high off reglan amoxil prices cvs retino-a cream 0,05 for men in usa metoclopramide over the counter uk meclizine hydrochloride erowid sleeping pills without doctors prescription seroquel price canada hyaluronic acid usa cvs prices generic tricor overnite shipping keflex 100 review buying cialis jelly meclizine recommended dosage kytril usa costco aleve prices buy crestor 200 trileptal to buy in england pharmacy express group levitra 10 mg orodispersible tablets cheapest menosan what medicine is like singulair zyrtec online coupon code como se usa el aciclovir en crema acivir pills online overnight tenormin ls 50 mg can you buy albendazole trusted pharmacy canadian glucotrol xl generic glipizide cheap buy allegra fosamax tablet 70 mg 4 tb buy trim active plus slimming tablets buy pain meds no rx stromectol online usa diamox no prescription reviews citalopram over counter elocon in the uk where to maxaman orlistat safety fda can order arimidex online generic nymphomax switzerland where purchase chloroquine buyers of phenergan canada lowest price ophthacare eritromicina tabletas 500 mg dosis western drug mentat ds syrup acheter livebox 2 elocon salep untuk apa how long to take coumadin for dvt coreg sales online order valtrex 1000 mg 100 mg endep over the counter medicine that acts as topamax where to finax erectile dysfunction drugs xm radio ad buy viagra without scrip viagra blue pill what drug category is famvir altace rabeprazole sodium and domperidone tablets clomid ovulation calculator ovulate liquid glucophage review buy dvds online australia free shipping donde puedo comprar aciclovir en mexico where to buy cheap generic sinemet how much is betnovate tablets viagra plus generic wikipedia drugs cephalexin coupon code class action lawsuit against lamictal safe amaryl no precription buy bentyl online at canada pharmacy buy atorvastatin calcium mobic dosage 15 mg motilium canada prescription what is viagra drugs cephalexin keflex side effects very cheap diflucan what is topamax good for buy zithromax 100mg online cipla india medicines online pharmacy flonase brand cialis billig kaufen order benzaclin online genuine kamagra suppliers uk is it legal to sell viagra on craigslist cheap arimidex mg indian accutane forum rogaine for women before and after viagra blackpool best generic fluoxetine review what does paroxetine 10 mg look like can order promethazine canada where can i buy lopid tablets tetracycline for dogs uti generic reviews forum discount viagra online online pharmacy how can i get zofran nexium tablets from buy fast prandin deleviery list of intermolecular forces from strongest to weakest lowest priced minocycline buy nolvadex from mexico online how long does prednisolone take to work for asthma
Home Voices of the Industry In the News A Berry-Good Makeover
A Berry-Good Makeover
Written by Heidi Heideman   

I am an eighties child, so my reaction when the box filled with promotional materials for the new Strawberry Shortcake Doll came to the DOLLS magazine office went something like this:

I am an eighties child, so my reaction when the box filled with promotional materials for the new Strawberry Shortcake Doll came to the DOLLS magazine office went something like this:"Oh my gosh is that a new Strawberry Shortcake?!" (picture a hyperactive 5-year-old on Christmas morning) "Really? There's a new Strawberry Shortcake! Oh my gosh! There's a new Strawberry Shortcake! Can I take her out of the box?"

 Carie, the editor of DOLLS and mother of a toddler, replied in a motherly, patient tone, "No those are for giveaways." I smelled the box. "Oh my gosh Carie! She still smells like strawberries just like the when we were little!" I flash back to my special bottle of Strawberry Shortcake shampoo that I loved because it made me smell like Strawberry Shortcake. "Are you sure I can't take her out of the box?"

"No, Heidi, you can't  take her out of the box." "What if I'm really really careful with her?" "No, we're giving those away for a promotion!" "Well, we have two, why don't we just give one away." "Heidi, I don't think Hasbro would like that very much." "I mean, we could act like one got lost in the mail..." Carie gives me the exasperated-mom look, "NO!" "Are you sure I can't take it out of the box? What if I just opened box?" Carie replied in the if-you-keep-pushing-this-I'll-find-a reason-to-give-you-a-time-out mom tone, "Heidi, I think it's time to put Strawberry Shortcake away now." And I went back to my office and re-entered adulthood.

Naturally, I decided that the new Strawberry Shortcake had to be the topic for my next blog. I started googling about the new Strawberry Shortcake, and I was surprised to find out that there are quite a few people out there that are not as thrilled as I am about the updated Strawberry Shortcake. In fact, a lot of people are upset about the redesign, and they are also upset with the redesign of Holly Hobbie in 2006, and the more recent redesign Dora the Explorer. They criticize Strawberry Shortcake's new cell phone and that the new line is downplaying some of the characters that were not named for fruit-based desserts. And yes, there is some debate over whether Strawberry Shortcake has gotten too slender.

However, when I look at the doll and at its corresponding cartoon character, I don't agree. Let's keep in mind that the original Strawberry Shortcake debuted almost 30 years ago, and a lot has changed since then If the original Strawberry Shortcake we remember so fondly from our childhoods would debut today as the same character that debuted 30 years ago, I think that she would meet just as much, and maybe more flack. So what kind of message does the slender, cell-phone-weilding Strawberry sending to the girls of this new generation? Is she still as wholesome as the original? Is she sending the same positive messages to girls?

I remember avidily watching Strawberry Shortcake as a preschooler, but honestly, I don't remember specific episodes of the cartoon. So, I went on YouTube and watched a quick two-minute clip of a Strawberry Shortcake cartoon. My jaw dropped to the floor! In the opening credits there's a line that actually says, "She sweeps her floor in a cake made of starwberries." The opening montage is all about Strawberry Shortcake blissfully going about various domestic duties like baking cakes, tidying up the house, and watering her garden. Remember, an apron was part of her outfit--and she never took it off. As for the shoes, she sported ugly lace-up oxfords that were perfect footwear for her delightfully domestic day. Personally, I like the new hot pink mary janes so much more. The outfit is now sans apron, but, Strawberry Shortcake still likes to bake! However, now instead of only baking for her friends, she's become an entrepreneur operating Strawberry Shortcake's Berry Cafe, which serves dessert made with fruit. The playset even includes a tiny smoothie maker!

Has she gotten too slender? I don't think so. After seeing the doll, I think it represents a healthy figure. If anything, I think the doll promotes a healthy lifesyle. She isn't sending a message to girls that they are not allowed to have dessert--remember, she's named after a dessert! But she is, in a way, reminding girls to make good food choices. I think it's great that kids are getting the message to choose sweets infused with fruit, which are often a healthier option. Thirty years ago, childhood obesity was not the epidemic problem it is today, which is why I think it's great that those behind the redesign have chosen to downplay the cake and up-play the strawberry in Strawberry Shortcake.

Yes, her outfit is a little more stylish than it used to be, but what's wrong with that? Why can't children have a--for lack of a better term--role model who is both domestic (remember, she still likes to bake) and stylish? The more I think about it, the more I realize that a lot of examples we give children either tend to portray women as stylish with no substance or domestic and frumpy. Why can't we give an example to girls of someone who is both stylish and domestic? And how do we know that Strawberry Shortcake didn't get her MBA before opening her berry cafe? Or maybe it's a bohemian-beatnik berry cafe with poetry slams and open mic nights.

As for the cell phone thing--it's not like Strawberry Shortcake is texting while driving! She has a cell phone, just like all the mommies, daddies, older sibling and babysitters of the preschoolers playing with Strawberry Shortcake. For the children playing with the doll it's another part of pretending they are grown-up and emulating the adults they see around them. If cell phones would have been around almost 30 years ago, I'm sure the original Strawberry Shortcake would have had one and used it to comment on Rainbow Brite's most recent Facebook status, text message Holly Hobbie, check what the Carebears were twittering about, and maybe just call up the My Little Ponies, who of course would have had blutooth.

Trackback(0)

TrackBack URI for this entry

Comments (1)

Subscribe to this comment's feed
...
Ok, so this is not what I had originally googled. Actually, it's way off...but, I loved it! What a great way to start the morning, a little quick wit and a cup of coffee. Thanks for that!
Beth S. , June 09, 2011 | url

Write comment

smaller | bigger

busy