Category: Toy Fair

Mad About Madame Alexander: Fashion & Fantasy at Toy Fair 2017

Madame Alexander Dolls has been inventing, innovating, and refreshing their lineup for nearly 100 years. The beautiful thing about the Alexander Doll Company is that they always balance their tried-and-true bestsellers (variations of Wendy, Billy, Cissy, and Cissette) with unexpected licensed characters and original properties. The Alexander creative team has to constantly conjure up new arrival or give pretty dramatic face-lifts to old favorites.

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