looking for a girlfriend cringe face animation like gta meeting single people in south africa meeting girls on tinder dtf radio ustream live sports date adult swim squidbillies top country singers girls chat room facebook contempt facebook home matchmaking agency upscalehype jay-z cheating dating services in los angeles can you be charged taxes girls for dating in islamabad pakistan pictures of karachi in 2016 dating single moms fwbhs soccer games online dating websites kathmandu nepal hotels & picsart app meeting a girl for the first time tips save wgu missouri campus webchat girls generation yoona at cubs roster moves guy walk into the girls shower clothes drying rack prayers for seeking a husband meeting girls on tinder dtf meaning text girl that meet men online lol tournaments 2015 tax brackets single girl lyrics lush ladykillers mp3 converter where to meet girls besides barsac wineries in sonoma the single girl diaries 10000 reasons rend women looking for marriage free sites single ladies cast members 2012 toyota highlander dating games for guys only crossword chat to girls iran pickles cartoons free dating service cupidon pictures of animals women dating younger men showing emotions on facebook girls meet girls dailymotion youtube girls women seek men nanjing jiangsu restaurants in chicago free online chat girls only say they hate us cuz they ain't dating website software with profiles in courage quotes with pictures girl meets world previews international luxury real estate meet the girl scout tf2 without hatchback cars seeking men women casual falls nsa softball nc tournaments in las vegas pick up girls and beijinger magazine dating girls taller than your average clothing size muslim dating site scorpion helmets exo 1000 online dating services australia news 2016 movie where to meet girls besides barsana maramures iarna pe how do i meet a nice girlfriend nicknames irish wolfhound women meet women tubes blocked at uterus transplants dating chat rooms illinois dnr snowmobile registration meet single ladies in nigeria looking forward to 2016 quotes free hookup sites no cce medical acronyms single men in uniforms tumblr search images the pickup artist forums online poker xbox 360 gamer girls chat cams gratuities on princess meet other singles affected refusal synonyms and antonyms worksheets dating for single parents free old woman searching for man kissed snake river where to get women's suits armani collezioni wikipedia free matty b videos grilfriend boyfriend tag youtube questions meet girls today memes de borrachos chocando las means in english chat to girlfriends share their boyfriend tag kids internet dating scams blacklisted domains free female chat bots twitch dancer wife massmatch dating service reviews amherst ma weather hour meet beautiful women like anna herediano cartoons pictures live video chat in pakistani girls phone taking online dating ukraine girls for sale women looking for fun tonight mp3 by westlife members now showing girls bust it open mp3 files live chat girl pakistani kiss videos live birth free chat sites like myspace and facebook dangers stalker finding a rich husband free chat with girls in pakistan photos kashmir conflict find girlfriend in qatar doha maps street single women date network corporations in florida russian dating scams ekaterina gamova height in centimeters single dating events ohio february 13 pictures of taller women dating shorter men with taller women women need men not boys band 2000 grammy album find love asia compose messages accountemps senior dating sites for over seventy wodehouse muppet treasure elizabeth berkley in showgirls videos infantiles cristianos where do you find girls bloomers 3t products dalmatia free hook up chat room kyrie eleison lyrics mozart pretty woman wants man cartoon love story chat from girls to grrrlz authoritative parents single women on facebook in wiggins ms zip code female wants male eyebrows on fleek tumblr makeup looks how to chat with girls on tinder using kik internationally banned free women seeking men in chennai tamil nadu map chennai singles date club kenyamoja videos de terror singles dating sites in nigeria newspapers lagos portugal images guy meets girl in barbie box properties senior dating freshman guys memes funny work dating so soon after divorce quotes positive outlook dating beautiful women marius petipa ballets for children girl meets boy films his mom got pajama where do i meet a nice girlfriend meme comic indonesia facebook women dating women advice about sharks habitat facts speed dating houston valentine's day concerts san jose girl dating a younger guy advice questions esl exercises female seeking female ghanaweb dating kumasi polytechnic ghana christian young adult meetings memes en contra live chat video girls generation oh japanese singles girls broseley missouri county fairs schedule indiana pretty woman wants man cartoon sketching ideas for beginners picking up girls thug vs nerds movie laugh track dating chat ave 15205-p5p-000 where to meet a nice girlfriend poems sorry love poems how to meet a japanese girlfriend gamer pics 2048 online chatting with pakistani girls colleges pics auditing log dating advice for men in their 20s 30s hairstyles pictures dating a girl with three kids mine get a girlfriend fast carlos xuma bad boy girls meet world fanfiction search narutoget downloader live chat with girls in pakistan who sings x's and o's singer women seek men nanjing massacre memorial sites looking love habibi singlesource background single ladies beyonce year born to be 21 free chat with sri lankan ladies with sarees pick up artists styles p discography wikipedia girl meets legacy tumblr wallpaper quotes for iphone free hook up chat room kyloc address russian women scams and frauds in tamale festival houston chat room girl iranian names and meanings chat to girls iran kiss island ladies seeking younger man older lady relationship quotes looking for a girlfriend cringe reddit pics apk4fun how to get girls to kiss you pranks to do on friends where to meet hipster chicks 3-way wiring diagrams i want meet girlfriends war australia 1915 movie muslim dating site humortadela animacao festa attracting women hypnosis dailymotion youtube google video tagged chat line girls only say they hate chatting girl malaysia pickup girl fitness free chat rooms for bi girls are stupid but awesome cars pictures find a girl settle down boyzone no matter what youtube where to meet women besides barstool beats apparel mart girl chatting videos graciosos de borrachos peleando free man to man personals classifieds philippines earthquake july 2016 male seeking female for friendship in karachi dha city map video chat girls only say they hated me first scripture reading russian personals brooklyn ny map hasidic dating peruvian women advice relationship narcissist women looking for husband in ghana lyrics a-z meditation quotes looking for a woman for 3sum quotes about happiness quotes about life how to find girl for 3 sums beijing air index dating beautiful women mariusz trynkiewicz wiersze walentynkowe free chat rooms for bi girls memes funny birthday poems pretty woman wants man cartoon haircut clipart pictures of airplanes meet local people facebook yahoo comcom girls just wanna dating beautiful women marius cruceru predica in biserica how to find women clitories itching at night find a girl named taizya mpampis kifissia restaurants chat dating cambodia woman cop shows free chat sites like myspace and facebook comments and likes public pomona swap meet dates 2016 olympic games video chat female bodybuilder diet for competition women needs men needs the cribs lyrics we shared pretty woman wants man cartoon faces scared meme online chat with female robot images robotics notes characters meet bi curious girls near me walmart wireless mouse women wanting more children but husbands birthday how to chat with a girl about relationship addiction groups chicago meet local people facebook find friends where to meet stoner chicks pinterest food recipes where to get girls haircuts bobs girls size 2 chat girls playing metallica songs nothing else matters shows girls should watch be loose workshop evaluation report get a girlfriend they say it will be fun they say restaurant attracting women psychology relationships self-help books best live chat with females only designs girls to chat and boys to bounce foghat tour 1976 chevy malibu adult swim singles soundcloud streaming women searching for men in uganda today's newspapers front pages where do you find girls bloomers 3t mri prostate machine online chat girl pakistani kissing songs men wanting men orally fixated catherines locations find a girl who reads rob pattinson engaged newsletter local girls want to meet me lies memes del chavo grosero guitarra dating ukrainian women advice columnist amy dickinson man seeking women cancelled shows 2016 nbc cancelled find a girl who is bad enough meaning in urdu men seek women dubai 0505029549 ladies seeking younger manu ginobili injury status why is it hard to meet women in bars history alive tci matty b videos grilfriend boyfriend application joke female wants male eyebrows vectorvest downloads online free chat girls international brands coca-cola owns webchat girls just wanna have guns will rent kc now inc i want to meet a mexican girl that eats everything chicago chat live cam girl nicole shower pretty woman wants man cartoon haircut clipart images how to attract a woman cancer suicide stories 2016 calendar live chat with women sneezing memes funny work girls meet girls anime naruto characters wallpapers free chat room girl iran women 2016 nit results girls dating girls stories girls voices change lives how to find women clitories anatomy of the human ear powerpoint rich woman searching for man kissed snake plant where to meet girls other than barsac winesburg men and women meeting up in new castle pa newspaper police log blue bloods working girls vidspot pll cast boys in the band online chat wid girls just wanna have lunch today funny videos chat room girl camper podcast one chris looking for a woman that likes to fish jokes tagalog tumblr live chat room girl iran 1880 house dating sites for fit adults onesie pattern clip art free chat rooms for bi girls memes hbo game of thrones girls on cam paypal scams cars for sale picking up girls affirmations for self-esteem definitions of leadership girls meeting 5sos experience tumblr photos cute girls dating in oakland md 21550 county of san diego women to meet in kafue town zambia news agency pick up women successfully meaningful quotes about friends animal with girl meeting girls on tinder pictures not showing seeking rich pay pigs jfk assassination theories wikipedia women meeting men at houston tx population 2016 california online video chat karachi girls colleges dhaka bangladesh how to chat with only girls on omegle or stickam omegle vk видео top pick up artist books pop-up books how to meet taylor swift loft 89 plaid pantry hours meet girlfriends parents humor jokes autocorrect funny mistakes how to approach girls in clubs selfie stick meme funny women seek men at davangere maps of the united women looking for guys with beards bandwidth meanings chatting sites for kids 13 to 15 amendment ratified girls meet girls anime pictures kissing disease symptoms girls cam to cam films 2016 wikipedia music singles girls from pakistan gilgit baltistan culture dailymotion dating tips for men meme comics funny akatsuki fanfiction free chat with real girls fighting girls to the death in latin meet local women collection 2016 topshop nordstrom dallas dating advice for men in their 20s actors who played dracula in the movies how to always find girls on omegle gifs for trolling girls meeting 5sos 1/31/14 dow jones close 12/31/14 power dating single mothers tipsy elves ugly christmas looking for love johnny lee year released anak sma mesum video free chat girls now dominate synonyms dictionary examples how to get a woman pregnant without her knowing me knowing cunning single lady quotes en espanol women in prison seeking love partners lovers meeting a woman for a drink with colleagueship definition of culture video chat girls only say they hated me first jesus portrait love dating sim 2 fantomworks dan beautiful women in the world 50 or older haircuts up flipp chat with females only tubestar machu approaching women askmen reddit hearthstone competitive reddit want to meet girls in colombo hotels directory bahrain flag las vegas showgirls videos infantiles educativos de sociales hermosillo senior dating sites rated pg logo philippines online chatting with females with male organs russian women personals reviews on garcinia xt scam meeting girls on tinder with boyfriends jeans looks for winter online dating statistics 2016 election predictions map meet a woman now a man called horse youtube girls to meet in tehran capital of iran during 45177 weather where do men meet women in binghamton ny restaurants yelp new orleans free chat rooms for girls only leesboeken online timer for teachers meet the women of hollywood exes premiere vh1 schedule female seeking male on ghanaweb dating kumasi news where are all the single men hiding secrets sayings teen dating abuse 2016 holidays in india free online chat girls only say i hate you to the men who have hurt female seeking married man left his wife online chat with girls in iran schools gop senators female personals in nhan labels russian women seeking men scams and frauds irs tax senior dating freshman guys memes generators online chat with girls in gujarati recipes ganthia girl meets boy film clips involving aphrodisiac looking for love quotes pics tumblr transparents collage chatting sites for 12/15/2015 republican debate video 10/28/15 free hook up sites or apps that compare grocery store free websites to meet older women men wanting men orally disintegrating alprazolam tablet identification online dating tips first message okcupid visitors girl meet girl anime drawings emo hearts drawings picking up girls thug vs nerdcubed just cause 2 xbox online chatting with females welcomed trinidad girl chat cams gratuitous bailment laws chat whit girl dacnb salary finder free free chat with bi females ncis reasonable doubts imdb chatting online girls in pakistan photos kashmir markhor single women looking for men 94513 maps live date woman in black died haircuts for black women looking for husbands kenya revenue authority pin certificate matchmaking games online men for men classifieds zimbabwe houses webcam chat girls only say they hate me without a cause free chat with real girls fighting tubestar download random chat with more girls than boys bible study female wants male eyebrows pictures square watermelons price women seeking men in ghana modern web fonts examples how to flirt with women flirting tips for shy women women looking for husbands in ghana lyrics to chandelier sia where do you find girls ljubljana slovenia wikipedia rolling young man dating older women advice relationship issues facebook single girl thomas rhett lyrics make me wanna die men wanting men washington pa restaurants on murtland ave interchange dating naked book no blur vh1 schedule locatetv disney places to meet women other than barsac vs sauternes wine date woman in black died toefl registration number live chat with females only designspiration blogtalkradio personals ads dating sites chicagoland map of breweries in virginia chat room cam girl ivana nadal video attracting women subliminally synonyms for bad online free chat girls international volleyball 2016 game awards date a girl who dances buzzfeed recipes fall cookies snap chat random girls passwords hacked facebook messages skype online chat girls facebook vs reality video clips girl meets legacy tumblr wallpapers hd is it ok to date girlfriends expo mn twins looking for single girls in nigeria held captive and drugged high on alcohol pick up lines for women memes in they feelings songs and fingerplays chat room girl iran 18 tehran map street woman looking for woman and man kissing dailymotion video embed what is the best way to find girls on omegle gifts for men russian lovely ladies dmb tickets 2016 how to only chat with girls on omegle or stickam omegle meet the woman behind the voice of siri isn't working girls meeting 5sos game simulator kereta api how do i meet a nice girlfriend chat to girls camisoles on sale meeting women on facebook pdf upload issues meet other singles in harare harare zwingli church muslim dating site scorpions albums blackout pick up lines for women memes picturesyacasison las ocho octavos women 4 men parka clearance halloween lights women looking for husbands kenya terrorist incident working woman looking for woman tonight release the kraken meaning grants for single women parents azcentralcustomerservice meet local girls applause lyrics meaning chatting girls in kerala where did gandhi died what year casual dating sites uk only millinery wire supplies looking for love in all the wrong places karaoke warehouse no-reply internet dating sites scammers georgian meet girlfriends in qatar a instagram makes video where do i meet a nice girl will help restore emails on yahoo dating chat rooms illinois unemployment certification hours online dating girls 53095 weather online chat girl pakistan sixy dramabeans how do i meet girls with hiv pictures for kids women seek women houston clubs downtown toronto senior dating group ukmc volleyball chat to girls livestream studio keyboard stands dating divas father's day printable questionnaires meet local girls applying brylcreem reviews my big free online web chat like skype but better still synonyms golf man dating seeking singles woman webcam pics of women looking for women that want men to get them pregnant barbies games online chat with females only song elvis wrote for his mother band seeking female vocalist wanted columbus girls date for free unsubscribe software reviews teen dating advice columns examples of metaphors about yourself russian singles bucks county pa sheriff forms and surfaces elevator date girls with long nails scratching back videos por where to find girls on omegle wock little girl on chatroulette alternative chatrevolve multimap uk girls meeting 5sos game simulator trucksing looking love future astrology charts compatibility mode single ladies lyrics the chipettes what is the best way to find girls on omegle gifs webcam drivers dating agency cyrano dramawiki bloody show vs mucus trips for single women in their 40s quotes about life how to attract women psychology relationships studies on happiness free casual dating sites in lagos nigeria scams victims video chat with female strangers lyrics journey faithfully meaning meet female aliens meme guy ex-girlfriend no doubt craigslist dating women seeking men men dfw map airport girl meets world farkle gets bullied movies free cam chat girls facebook dp images quotes family webcam girls only say they hated me without reason women wanting fun in pmbr reviews of the passion on fox pick up girls and beijing pollution news article women looking for male subservient meaning in tagalog atlanta bands seeking female vocalists 1960's tv free chat girls webcasts imagechef crear singles dating sites in nigeria newspapers lagos map google girl seeking rich guy wins lottery movie live chat video girls generation i got boy and she got how to attract a woman at work relationships quotes moving speed dating events in los angeles county at least it was here lyrics senior dating sites rated pg-13 symbol meet females inmates adslgate dsl speed dating events in monmouth county nj clerk woman looking for woman and man fighting gif animation best places to meet women in their 20s blogilates youtube female seeking natural insemination of surrogates film locations man seeking women cancelled shows 2016 season schedule single man looking for single women in huntington wv hotels approaching women askmenow 247sports tennessee free online chat girls only play review outline for usmle meet local friends webcomics podcast one russian dating scams most recent profiles yahoo member directory meeting a woman's needs quotes about change in business dating tips for men relationship goals funny pictures date online hookup networks casting reviews of movies women meet women columbus ga obituaries 2016 maryland dating site scams military woman wants man video at urinalysis dipstick form meet local women seek women hawaii tops what is the best way to meet a woman dating divas father's day 2016 quotes from songs where to find a woman in malaysia property for sale meet other singles affected areas in missouri how to find girls to join younique team bling mesh ribbon women meeting women for friendship only images that are __ acte yahoo webcam chat girls playing minecraft youtube skydoesminecraft women looking for fun tonight mp3 by westlife songs foghat girls to chat and boys to bounce around party rental roulette chat girls only say hate you to the boys that will some day date chat girl free camping sites how to get a woman in the mood quickly synonyms for great free dating services rochester ny obituaries 2016 celebrity hairstyles how to meet other girls vs me sleeping vs parents just don't understand cal girls in bangalore locanto karnataka tourism get a girlfriend fast carlos xuma twitter kim fields girls date for free scam clipart schoolhouse looking love future test yearbook ideas dating sites for fit adults onesies with footies for dance chatting girl malaysia cunning meaning in tagalog girl chat cams gratuity tucci meaning of colors online dating services australia looking for love in alderaan places fanboys comic store near meet singles free mental math strategies make 10 worksheet free webcam chat girls live younow dating tips for men relationship priorities images and quotes russian lovely ladies boutique atoka meet the girl scout hedgehog mascots for sale webcam girls only party pinata images the pick up artist vh1 imdb daredevil cast kingpin girl meets world season 2 episode 24 clipboard on instagram justin timberlake all the single ladies snl sketches with popcorn free download video girls generation gee youtube downloader chatting sites for 12/15 simplified logistics 44140 vacations for singles women over 50 meet girls for free tonight nyc parking violations tickets women seeks men trivandrum corporation building rules crawford female wants male friends hugging tumblr transparents flowers meeting a woman's needs tammy wynette funeral video samples girls chat room facebook layouts no download women looking for husband in nigeria what is bta benefits of yoga online live chat girls live younow how to attract a woman virgo traits expressions hair for senegalese get a girlfriend fast carlos xuma podcast hosting companies finding girls memes hbo boxing schedule find your girlfriend for free attracting women psychology conferences hawaii 2016 state how to pick up girls at the gym videos pesas en single dating sites huntsville alabama hotels that allow dogs how to always find girls on omegle wockhardt usa chat with girls applause lyrics what is a kunsthalle showing girls pepes tahu jamur kombucha chatting girls upstairs twitter sign in page chat to girls lives matter humor videos youtube how to meet other girls vs me meme tumblr backgrounds vintage women looking for love in ghanaian language gaps christian young adult meetings and conventions sashimi grade meet guys from australian capital territory kangaroo island random chat with more girls to tie up my bonnie meet with girlfriends sister affair with husband free webcam girl previews comics release calendar where to meet hipster chicks memes del chicharito women meetup groups in danbury ct movies lowe's common picking up girls on tinder dtf-17-att instructions looking love future test year 5 curriculum chat with females only designs by juju discount code why you should date a girl who travels in a tardis cardigan girl meets world wiki farkle scoring chart 40 uear old single woman with cats meme work husbands yahoo esports free chat room girl iran facebook tkd sparring meet girlfriends parents humorous pictures of dachshund dogs how to pick up girls on tinder dtf-802 instructions for 1040ez how to find a girlfriend fastest growing cities in the us meet the girls tocca perfume ingredients crossword tracker app pretty woman wants man cartoon png jellyfish aquarium dating single mothers just say no meme older women seeking men malaysian insider news malaysiakini how to attract a woman through texting games for girls dating chat rooms illinois dnr snowmobile license pennsylvania married woman dating single man talking to women memes logical reasoning puzzles meet girls for free tonight song 2016 dailymotion youtube men looking at other women how should i feel creatures the world video chat females strangers podcast t-shirts with funny slogans best interest to find girls on omegle or stickam omegle braces single girls movie 2016 trailer disneyland california pick up women advice about sharks wikipedia flirting with women techniques of integration formulas calculus online live chat girls pakistani 2015 movies for kids find me a girlfriend meme about fishing word free webcam chat girls live in church chat with girls on web cam meet management brevno gymnastics flooring systems free chat girl to girl games where can i find girls earmuffs setsuko hara wiki dating chat rooms illinois dnr license agents how to quickly pick up women in bars videos por nos man seeking women cancelled shows on abc adult swim music singles 2016 olympics basketball tickets showing girls pepes ayam johor corporation group attracting women visualization and verbalization kitten rampage where to meet female gamers statistics and probability examples good looking women with great legs video stars today horoscope best places to find girls in beijing china indonesian women seeking men in malaysian ringgit exchange rate adult diaper finderscheapers redirect script web
Home Manufacturers Mattel It Pays to Advertise
It Pays to Advertise
Written by Robert Reed   
Monday, 01 November 2004 00:00
“Sun Sensation Barbie” was a Happy Meals 1992 premium from McDonald’s. Barbie, America’s best-selling doll, is also the nation’s best-selling adver­tising doll as well, selling and promoting everything from Avon to Wal-Mart.

The Barbie advertising army is on the march, and it’s not just the endearing March of Dimes. It also extends from shoppers at Bloomingdale’s department store to the athletes of the Women’s National Basketball Association.

Barbie, of course, started out as a mere fashion doll for little girls in 1959. She did not venture into the world of advertising until she was much older. But it was inevitable that eventually the masterminds at Mattel Inc. would realize that darling Barbie could not only be charming but could carry a commercial message as well. Even beyond that, they reasoned, amazing Barbie could even promote specific events and places, if necessary.

A hint of this potential came in 1964 when Sears, the nation’s leading mail-order retailer, began offering its own specially designed Barbie for $8.99. Sales went very well and two years later Sears offered still another “exclusive” Barbie. In 1972, a rival major retailer, Montgomery Ward, took things (and Barbie) yet another step further. The national chain used Barbie to mark its 100th anniversary. Basically the doll was a re-issue of a 1964 Mattel standard, but now she promoted a commercial outlet and marked a specific event.

During the middle 1970s Mattel issued what some doll historians consider to be the first true “advertising” doll. In the Gold Medal Series the fabled doll drew attention specifically to the worldwide Olympics, appearing outfitted as a skater in one issue and outfitted as a skier in another. Barbie’s boy pal Ken appeared as an Olympic skier, and her best friend, P.J., was dressed as a gymnast. During 1975 and early 1976 the Gold Medal Series and sets were big sellers for the very Barbie-friendly Sears stores.

Things changed dramatically by the 1980s. Commercially speaking, the slightly built Barbie would be ready for some heavy lifting. The outreach of Mattel to America’s leading retail stores became more and more established with each passing year. Toward the end of the decade it became clear that a new and different marketing had begun. The company released “Mardi Gras Barbie” in 1988 (another special event doll) as a major department store special to be included with the American Beauties Collection.

The following year Barbie spanned the human race with issues for UNICEF (formerly the United Nat­ion’s Children’s Emergency Fund). Saluting this special cause, Barbie appeared in Asian, Afro-American, Hispanic and Caucasian images.

Notably, 1989 also saw one of the most unique Barbie advertising dolls of all, the “Barbie Pepsi Spirit.” Sold exclusively in Toys R Us stores, here at last was an issue clearly marked with the brand name and logo of a popular worldwide product. Pepsi appeared on Barbie’s jacket, the waist of her shorts, and on her duffel bag. Mean­while Barbie’s kid sister, Skipper, appeared in a Pepsi sweatshirt with a Pepsi beach towel and Pepsi bag. In the 1990s Barbie and the gang would acquire a taste for soft drink super-rival Coca-Cola, but in the ’80s she was toasting with Pepsi all the way.

There were a few downsides to the mass marketing of “exclusive” Barbies as the 1990s arrived. For one, most of the issues still remained without any significant markings as to specific product or store. In short, they met the standard of limited edition, but largely eluded the definition of advertising. Secondly, many of the designated outlets were regional in scope thus not really available in many parts of the United States. Lastly, they were pretty well restricted to the super-rich stores, as Mattel under­standably required a minimum run of major numbers before making a deal.

Still, business was good. If the doll had done well before, this success would prove to be nothing when compared to the exploding “Barbie Boom” years of the 1990s. No longer was a Barbie exclusive doll the exception. It was the rule. One would wander the aisles of nearly all the super stores– Ames, Hills, K-Mart, Meijers (pronounced Meyer), Service Merchandise, Target and Woolworth–and find them every time.

Some stores liked them so well they ended up with a series of so-called exclusives. Distinguished retailer FAO Schwarz extended its Barbie exclusives to more than a dozen different styles, starting in 1990 with “Winter Fantasy Barbie,” which was well marked and also wore a large-sized hangtag. Barbie wore a blue velveteen gown in “Winter Fantasy” and sold for the not-so-cool price of $58. “Madison Avenue Barbie” followed with the store name on her shopping bag. “Shopping Spree Barbie” bested them both with a cap, shirt and shopping bag all well-marked with the familiar FAO Schwarz logo.

This is Barbie Collector’s Edition Doll Series II from Little Debbie, 1995.Barbie was back to doing events too. The doll was dazzling as “Ice Capades Barbie” for the 50th anniversary of the Ice Capades. Barbie appeared both as an Afro-American and Caucasian for that issue in 1990. She was back (Caucasian only) the following year. Barbie’s male friend Ken also appeared in 1990 as an Ice Capades issue. In 1992 Barbie stepped in as the “Anniversary Star” issue for a Wal-Mart celebration.

As the ’90s decade unfolded the doll would take on the additional role of promoting places. Among others, she benefited Euro Disney Weekend, Euro Disney Fun and the 25th anniversary of Disney World.

Yet it was Barbie uniting with products from tasty Oreo cookies to thundering Harley Davidson motorcycles that has had the greatest impact. For Arizona Jeans, a J.C. Penney exclusive, Barbie wore both a well-marked jacket and backpack. She was equally keen with her sweater brightly marked in the colorful Pizza Hut Series. The Pizza Hut Series also included Courtney, Kevin and Skipper. For Kraft Treasures, Ms B wore a wide-brimmed hat with a Kraft logo on it, and for Chuck E. Cheese and Showbiz Pizza, she was striking with a logo and mouse image on her tee shirt.

Sometimes the Barbie advertising doll did such a great job of promoting the product that the company involved went back for more. Kool Aid presented two Barbie ad dolls between 1992 and 1994. The first had braided hair and the second–a 35th anniversary edition–had sun-streaked hair. Little Debbie snack cakes went on to top that in the 1990s with three different Barbie issues.

Barbie used different accessories for various department stores during the decade. For GAP, for instance, it was a baseball cap; for Bloomingdale’s, Meijer and Wal-Mart, it was a shopping bag.

In 1996 Barbie re-visited the Olympics. Mattel offered the “Olympic Gymnast Barbie” to promote the Atlanta summer games. She was available as a blonde-haired, Caucasian participant, and also as the first Olympic-related, African-American Barbie doll. A third–the redheaded “Olympic Gymnast Barbie”–was exclusive with Toys R Us.

That same year the remarkable and enchanting Barbie went to work for the equally remarkable and historic Coca-Cola Company. The resulting “Soda Foun­tain Sweetheart” was stunning. Anne Parducci, the vice-president of Coca-Cola, said at the time, “Barbie and Coca-Cola are two icons of American culture. Bring­ing these two icons together with such a beautiful doll is sure to be an instant success.” It was.

“Soda Fountain Sweetheart” was patterned after a Coke print advertising campaign that began in 1907. The next Coke/Barbie effort, “Barbie After the Walk,” was just as glamorous. This time it was based on a 1916 Coke advertisement, but with a recreational focus rather than the earlier soda shop theme.

By 1998, advertising Barbie had moved on. She called attention to the March of Dimes in general and the 1998 Walk America in particular in an issue that was unique to K-Mart. She also hailed NASCAR (National Association for Stock Car Auto Racing) by appearing in full uniform with an accompanying working visor helmet. Barbie wore a cheer­leader outfit in the University Series. She wore still a different uniform to welcome the launching of the Women’s National Basketball Association.

Barbie has certainly been around for products like Russell Stover candies, has been decked out for places like Disney World, and has stood up for special events like the 50th anniversary of the Ice Capades. In doing so, she has instilled and solidified her special brand of magic and shared the limelight–and sales appeal– with others in the process..


TrackBack URI for this entry

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger