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2013 DOLLS Awards of Excellence Rules
Written by Superadmin   
Monday, 03 December 2012 16:27

The DOLLS Awards of Excellence (DAE), also known as the Diamond Awards, recognizes and encourages excellence in the design and creation of dolls. Photos of all the entries are reviewed by an esteemed panel of judges, who evaluate each submission on overall aesthetic appeal, excellence in concept, design, and execution, and quality of material and workmanship; the highest-scoring creations in each category receive the DAE Industry’s Choice Awards and become the nominees for that year’s DAE Public’s Choice Awards. DOLLS readers then vote for their favorite nominee in each category to determine the Public’s Choice winners. Show the doll world your talent — enter this year's DAE competition!


How to Enter

1. From Dec. 11, 2012, through March 7, 2013, go to and click on the DAE 2013 link to enter online.

2. Be sure to read all the rules before entering, and make sure the online form is complete and accurate before submitting your entry. The information submitted will be used in the magazine and in promotional materials for nominated and winning entries. Any entry form that is not accompanied by photos and an entry fee will be invalid and not viewed by the judges. A separate online form must be filled out for each piece entered.

3. The entry fee must be included. The first entry is $95. Additional entries are $45 each. Payment must be made by credit card. These fees are nonrefundable. Fees are applied to the contest’s administrative and publicity costs. Each entry must be accompanied by a paid entry fee or it will be disqualified.

4. Include two photos. See the full contest rules below.

5. Everyone who enters the 2013 DAE Awards will receive a discount coupon good toward the purchase of your next ad in DOLLS as well as a free one-year subscription (or renewal) to DOLLS (print edition for addesses in the United States; digital-only for foreign addresses). Limit one coupon and subscription per artist or company.

6. Entries must be received by March 7, 2013.


Key Dates

Dec. 11, 2012         DAE 2013 entries open

March 7, 2013 Deadline for entries

April 12, 2013        Industry’s Choice winners announced at IDEX

May 2, 2013           Public’s Choice nominees & ballot appear in DOLLS’ June 2013 issue

July 1, 2013            Deadline for Public’s Choice voting

Nov. 7, 2013           Public’s Choice winners announced in DOLLS’ Dec 2013 issue



Entries that do not conform to the following rules will not be processed or seen by judges. If you have questions not addressed here, please contact Joyce Greenholdt at   This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 715-445-5000 ext. 150.


Definitions of terms and categories

For the purposes of this contest, the following definitions apply:

1. Dolls are jointed or unjointed playthings or collectibles produced from any material in a human image.

2. Artist: An artist is defined as someone who makes fewer than 1,000 dolls annually. Submissions in the artist categories must be designed by the submitting artist and at least 50% of each doll, including the head, must be constructed by the artist. Collaborations are allowed, but all contributing artists must be acknowledged.

3. Manufacturer: A manufacturer is defined as producing a total of 1,000 or more dolls per year. Manufacturer entries must be produced by the manufacturer and not the designing artist.



4. All entries for the 2013 DAEs must have been first introduced on or after January 1, 2012, and made available for sale during 2012 or 2013, provided they were not entered in past DOTY or DAE competitions. Dolls introduced and made available for sale in 2012 or 2013 which have already been sold are eligible.

5. The entry must be a new, original design and not a variation or re-costuming of a previous design.

6. Artists may submit entries which were created as collaborations. All participating artists must be identified, but it is not necessary to detail the contributions of each artist.

7. Entrants may submit as many entries as desired in each category, but each doll can only be entered once.

8. Any substantial changes made in costume, materials, or retail price from the original entry are grounds for disqualification of the entry.

9. For your protection, please do not submit entries in the image of or with the name of trademarked characters unless you hold a license to create the characters.


Entry Requirements

10. Each entry must be accompanies by a paid fee; a fully completed entry form, and two photographs as detailed in rules 14-15. Forms that are incomplete, missing photographs, or not accompanied by the entry fee will be ruled invalid.

11. You must submit a separate entry form and photos for each doll you enter.

12. All one-of-a-kind dolls must be entered into the one-of-a-kind categories. Entries in the remaining artist categories must have an edition size of at least two. Entries in the manufacturer categories must have an edition size of at least 50.

13. If a submission entered into a category is deemed inappropriate by the staff of DOLLS, the magazine has the right to disqualify the entry or move it to a different category.



14. Each entry must be accompanied by two clear color photographs (one full body and one close-up of the face), sized at least 900 by 1,200 pixels (3 inches x 4 inches at 300 dots per inch). No prints, disks, transparencies or slides will be accepted. These photographs become the property of Jones Publishing, Inc., and may be used for promotional purposes or in DOLLS. If nominated, your photo will be used in DOLLS.

15. Entries must be photographed against a plain, flat, solid-color background. Each entry must be photographed separately. Only props or accessories sold with the doll are permitted in the photograph.



16. The above instructions must be followed to be considered for nomination. Entries must be received by March 7, 2013, to be considered.

17. Judges will rate dolls based on the following criteria:

• Overall aesthetic appeal

• Excellence in concept, design and execution

• Quality of material and workmanship

• Value represented by the price and quality

18. When preparing to enter online, have the following information ready:

• Name of doll

• Height (in inches)

• Edition size (if limited)

• Retail price (in U.S. currency)

• Body material

• Eyes and color

• Costume materials and description

• Special features

• List both the sculpt designer and costume designer, if different.

• One full-length and one close-up photo (at least 1,200 by 900 pixels)


2013 DAE Categories

Manufacturer Categories

A doll created for sale by a manufacturing or importing company, not by the designing artist. The minimum edition size produced and offered for sale worldwide for dolls entered in any manufacturer category must exceed 50.

1. Children’s Play Doll (Primarily marketed to children 12 and under. Suggested Retail Price must be $150 or less)

2. Collectible Baby Doll

3. Collectible Child Doll

4. Collectible Fashion Doll (Additional outfits for the doll should be offered separately)

5. Collectible Ball-Jointed Doll

6. Collectible Miniature Doll (8 inches or less)

7. Collectible Manufacturer’s Artist Doll (Submitting manufacturer must recognize the artist as such. The artist must have sculpted the doll’s head. The artist’s name must be associated with the doll, box, or tag, and with the doll’s advertising and marketing campaigns.)

8. Collectible Licensed/Pop Culture Doll


Artist Categories

For categories 9 through 14, entries must have a minimum edition size of 2.

9. Artist Baby Doll

10. Artist Child Doll

11. Artist Ball-Jointed Doll

12. Artist Fantasy-Themed Doll

13. Artist Doll, Less than $1,250

14. Artist Doll, More than $1,250

15. One of a Kind Baby Doll

16. One of a Kind Child Doll

17. One of a Kind Doll, Less than $1,250

18. One of a Kind Doll, More than $1,250


Special Categories

19. Reborn Doll (Dolls made from kits are eligible. The reborn artist must include the name of the sculptor and kit used to make the reborn in the Special Features portion of the entry form.)

20. Artist Face-up (Dolls made from kits or repaints of dolls from other artists or manufacturers’ are eligible. The face-up artist must include the name of the artist/manufacturer and original doll used in the Special Features portion of the entry form. 

21. Artist Original Fashion Design (This category is for artists who have created an original doll outfit, not the doll itself.)


Note: If there are insufficient entries in a category, DOLLS reserves the right to eliminate the category from this year’s DAE competition and move entries for that category into another appropriate category.


Click here to go to the online Contest Entry Form!