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Toy Fair 2012: My fair ladies, lambs, long lines, and laughter.
toyfaircutoutkids1Toy Fair is a unique and magical place. And what makes the February staple at New York City’s Javits Center even more unusual is the total absence of real children. Yes, a huge cut-out of curly-haired, smiling moppets greet you as you slog in from the frigidly cold Manhattan streets, but the real deal is nowhere to be seen. Kids are an exotic rare creature at Toy Fair—seeing one or two (the offspring of some determined dealers or manufacturers) is like spotting a unicorn or an original swirl-ponytail Barbie #1, Mint in Box, at a local garage sale.

Launched on Sunday, February 12, and wrapping up on Wednesday, February 15, it is four days ofwelcometotoyfair1 merchandise, marketing, mohair, and mayhem. Like my guide at the Mattel both told me, “Toy Fair is all about blood, sweat, and sequins.”

Walking into the convention hall, my eyes immediately landed upon the Ty booth, with a bunch of frolicking, round ball-like creatures with waving arms and legs. I wondered if street urchins—sort of like Oliver Twist and the Artful Dodger—were encased in the plush costumes, or if it was a cast of little people. The hopping and skipping mascots never broke character, so I have no way of knowing whether it peterdinklage1was indeed child members of SAG and Actors’ Equity, or maybe a future Emmy winner, like HBO’s fan favorite (and mine) Peter Dinklage hidden beneath the furry outfits.

After circumventing the brightest, seemingly happiest place on earth, I wended my way through the thousands of square feet of dolls, bears, games, action figures, video games, and a combination of all of the above.

That’s one of the interesting things that I observed at the fair this year: if a company could put a microchip into it, they did!

Animals and animatronics are a great fit. It’s been tried before (quite successfully with Teddy Ruxpin) and now itaudobonsingingwildrepublic1 is being promoted everywhere. Wild Republic has a flock of birds that are licensed with the Audubon Society, and come with hangtags and information about the bird’s particular species, habitat, migration patterns, and sightings. Besides looking really colorful and real, the birds sing—and their songs are the authentic birdcalls of their breed. (Forgive me, ornithologists, if it’s a no-no to call a bird a “breed.”)  The birds are really sweet and soft to the touch. Perfect for the backyard birdwatcher, as well as for the folks who have binoculars and guide books in their trunks.

lenalambnurseryrhyme1Another sensational blending of science and softness was the Gund talking critter “Lena Lamb.” Reading nursery rhymes and making eye contact, “Lena” is the bedtime confidante I wish I had had when I was a tot. Her voice was soothing and her demeanor was calming. After being engulfed by throngs of people wielding briefcases and cell phones, spending an interlude with “Lena” was quite a welcome relief. She really was as gentle as a lamb.

Mattel, of course, has its all-seeing and all-knowing eyes on what’s fabulous and fierce. One of its barbiephotodoll1electronically conscious offerings this year is a Barbie that has a digital camera (stills only, no videos) embedded in her torso. When Barbie’s “handler” snaps a picture, the image can become the decoration on Barbie’s T-shirt. Photos can be utilized on the doll’s garb or downloaded for creative playing around on both PCs and Mac’s. It is a pretty innovative way to have girls become more techno savvy—an accomplishment that will serve them well in the brave new world of cyber content and clouding and Internet alter-realities.

bravemattel1And speaking of “brave new worlds,” Mattel is keeping its connection to Disney princesses alive and well. However, this time around, its heroine du jour is the lead character from Pixar’s “Brave.”

The Mattel people were mum about the secret that drives the film, but they shared that it is very pro-feminist and portrayed young girls in an independent, heroic stripe. It also celebrates the bonds that can be forged between a daughter and a mom. That is certainly a nice change of pace for a Disney project, which has given us the complicated, strained relationships between Snow White and her evil stepmom, Cinderella and hers, Rapunzel and hers, and the list goes on. At last, a movie that shows how a mother and daughter’s love can be moving and memorable.

Heroism for a girl doll is a commendable step forward. Though strong, silent types—like the Hulk, built from thousands of Legos atlegohulk1 Javits—are still par for the course, perhaps Princess Merida will usher in the strong, chatty type. Blending strength with socially conversant abilities, this cartoon character could become the poster girl for texting tweens and preteens everywhere.

alexanderdorothy1Another movie that is getting a lot of buzz for the 2012 toy aisles is “Dorothy of Oz.” Alexander has dolls that key into this upcoming flick, which stars the voice of Lea Michele as Dorothy, and Adora has baby/toddler versions of the beloved 1939 characters. There were a lot of Oz oddities sprinkled around the Javits booths and cubicles, and it underscored the whole feeling of Emerald City that pumps beneath the Big Apple enclave.

Just like Dorothy encountered lions, tigers, and bears (oh, my) on her journey, at this Westkittymascot1 adorawizofoz1Side hall there are giant kitty cats, felt monsters, and Power Rangers parading at every twist and turn.

One of the memorable sights I beheld at Toy Fair was microwavable line of critters. We’ve all heard about the unspeakable urban myth about the person who plunked her pooch into the microwave, turned it on, and left the room, causing an awful explosion of canine confetti, but this array of microwave-ready bears, dogs, sheep, and more are meant to release warm, toasty, aromatic smells. Featuring pillows, slippers, throws, and other grown-up security boosters, these characters from Aroma Home were actually adorable, and then had the extra benefit of being nurturing too.microwaveablepets1

I must admit after my ninth hour of walking the miles of aisles, my “dogs” were barking and I would have loved to grab a pair of the funky soothing hedgehog slippers. Itricyclesforbigkids1 vowed to bring slippers to Toy Fair next year, and to walk the floor in absolute comfort and ease. Who would possibly notice me decked out in bedroom slippers when you have full-grown men and women circling by on tricycles?! Yep, tricycles for grown-ups were being pedaled and peddled! These throwbacks to childhood are coming to the marketplace in the spring of 2012.

And that is very fitting: Toy Fair is a tribute to what we fondly remember from our own childhoods, and what we think our children and/or grandchildren want in theirs. It is a big, giant gamble on what will hold an allure for the young and the young-at-heart.

Meandering through the multi-storied setup, which feels like a maze at times, I have to confess that at times I was zombie-fied, trulywalkingdeadcollection1 disporting myself like a runaway (or at least a limping away) member of “The Walking Dead.” With senses on auroraraggedyannandy1overload from echoing sirens, flashing lights, literal bells and whistles, it was a respite when I would pass by a traditional, classic offering. Amid the electronic chatter and video vixens, “Raggedy Ann & Andy” were front and center in Aurora’s display booth. Quite deliberately, their design team set it up to approximate the look of a bygone neighborhood doll/curio shop. The Raggedy dolls were there in several sizes, and were getting a lot of attention. They were hits with many of the retailers who shop the convention hall for this year’s orders.

folkmanisslothpuppet1Also, very popular, over at Folkmanis, are the puppets that are powered by one’s own hands, fingers, and imagination. The very clever and indefatigable marketing team at Folkmanis have developed a relationship with TV’s Craig Ferguson, host of a popular CBS late-night chat show. Ferguson utilizes some of their puppets in lavish production numbers—some are very family friendly, and other of his showcases are sort of salty and fitting for the over-age-18 crowd. Knowing that Ferguson is good friends with Kristin Bell, the Folkmanis folks have sent over a bunch of their new sloth puppets to him to share with Ms. Bell. (For anyone who is not privy to this bit of viral video, Bell had a meltdown caught on tape when she realized she was getting a visit with a sloth as a birthday gift.) Folkmanis is hoping that Ferguson tries to punk his very frequent guest with a puppet version. Here’s hoping that does happen, and goes viral as well.

Hobbling past Robert Tonner’s exhibit—which had a large shoe icon as part of his child-centric “City Girls” line—I was reminded of howcitygirlstonner1 my toes were beyond being pinched. I stopped and chatted with Tonner and asked if the girls were versions of the “Sex and the City” characters. After all, he had a redhead, a blonde, a brunette! Tonner was quick to say, “No! There is no sex in this city. This is for kids. It is priced for children, and will attract some of the mature collectors who are watching their wallet.” One of his partners on this new launch said, “Robert, we do have all of the girls here—except for Samantha.”

Tonner laughed aloud. “And let’s keep it that way. Samantha is not going to be in OUR city.”

peteryarrowperforms1Sharing a chuckle with a doll artist that I have known for—ouch, this hurts—more than 15 years was a warm moment at the fair. But nothing can top the moment at the Madame Alexander Doll booth when Peter Yarrow, of Peter, Paul and Mary, arrived with guitar in hand.

Yarrow spoke about the origin of “Puff the Magic Dragon,” which is celebrating its 50th year in 2012. He joked with the crowd about how little Jackie Paper was Jewish and threw in a slew of Yiddish words to prove his point. And then he picked up his guitar and began to strum the song. As he crooned the familiar lyrics, the crowd gathered around him began to sing along. The retailers, the wholesalers, the manufacturers, the artists, the security guards, and this reporter were all transported back to our own innocent days of dreaming and playing, frolicking in the autumn mist in a land called Honah Lee. And isn’t that what Toy Fair is all about?

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AWESOME! Great article, excellent writing. Makes me want to go. Just to see and play and maybe even someday to show and share. Wow! Sounds like the kind of overload I personally as a doll maker and grown up little girl who will forever still play with dolls would love! I want to ride one of those trikes and sing with Peter Yarrow.
Bo Bergemann , March 06, 2012 | url
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Great article. I would love to attend one of these events. I created Cozy Doll DIsplay Baskets (patent pending) and I think all doll collectors would love them. cozydolldisplaybaskets.com
Sandee/Decorative Treasures , February 24, 2012 | url
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Toy Fair sounds like an insane experience. For me, it would be like a kid let loose in a candystore! Do you get a lot of goodies there? Or is it all business? Too bad they don't have a day for the public to see sneak looks at what's new.
Charlene , February 22, 2012
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I missed Toy Fair this year but you caught the mood so well, I feel like I did go. Very nice write up, Stephanie.
lauren , February 22, 2012

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Latest Articles from News & Notes

One World Doll Project, Tonner Doll Company merge to become Tonner One World

One World Holdings, Inc. and Tonner Doll Company, Inc., announced Dec. 3, 2015, that their Boards of Directors have approved a definitive agreement for One World Holdings' subsidiary, The One World Doll Project, to merge with Tonner Doll. The agreement was entered into Dec. 2. Following the closing of the merger, the combined business will change its name to Tonner One World.

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Very informative article. I am happy for Tonner Doll and hope that their new venture enables them to continue creating beautiful dolls.
Terri Gold , December 05, 2015 | url

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2015 DOLLS Awards Industry's Choice winners announced

The 2015 DOLLS Awards of Excellence Industry’s Choice winners (DAEs, also called the Diamond Awards) were announced at the International Doll & Teddy Bear Show in Asheville, N.C., June 6. The Industry's Choice winners will go on to become the nominee's in the Public's Choice voting, set to begin in late June.

Without further ado, here are the winners of this year's Industry's Choice Diamond Awards!

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Jones Publishing Lifetime Achievement Award Winners

The Jones Publishing Lifetime Achievement Award is bestowed upon one recipient per year. This award was created in 2002 in conjunction with the 100th anniversary of the introduction of the teddy bear, with the first recipient being Steiff, a German-based plush toy company known for its high quality and prices.

The Lifetime Achievement recipient must be or have been involved in some aspect of the doll and/or teddy bear field for a minimum of 25 years. The recipient may be an individual, partnership, corporation, company, author, artist, marketer, historian or any other industry professional. Lifetime Achievement Award nominations may be made by previous recipients or members of the LAA committee.

To qualify as a nominee, entrants must meet the following criteria:

  • Been active in the doll or bear field a minimum of 25 years.
  • Maintained or increased the quality of reputation and product or service provided since inception.
  • Served the industry with integrity, honesty, reliability
  • Received a majority of the votes from previous recipients.

The Lifetime Achievement Award has been presented to the following individuals and companies since its inception:

2002 Steiff
2003 Hildegard Gunzel
2004 Alexander Doll Company
2005 R. John Wright
2006 Wendy Lawton
2007 Virginia Turner
2008 Toy Shoppe
2010 Helen Kish
2012 Maggie Iacono
2013 Heidi Plusczok
2014 Jack Johnston
2015 Kaye Wiggs

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BLACKALL ASSOCIATES INC. 
ANNOUNCING Winner of the Summer Heat Photo Contest

August 8, 2014 - Blackall Associates Inc. is proud to announce the winner of its Summer Heat Photo Contest. The contest drew entries from around the world. Masterpiece Doll collectors sent in a special photo showing how their Masterpiece Dolls were enjoying the summer heat. 

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i have very old magazines need to sell them before something happens to them
margie , December 20, 2014
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i really like all the barbie balack dress, can i ask question can i buy this, because its all out in the market now here in the philippines, can you help me please im a big fan of thiss dolls
mark christian paul l. carigma , December 16, 2014 | url

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The Chicago Toy Show

You haven’t seen a toy show until you’ve seen this one. Six buildings! Over six hundred exhibitors! Exclusively toys and dolls and children’s playthings on display everywhere! This is the show everyone always says they intend to visit, and now is the time to do just that. Collectors say the Chicago Toy Show really is the largest in the entire world. They are correct. Collectors say they find toys at this show that are never seen anywhere else. Correct again.

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