|Liv and Let Liv: A Happy Meal reveals some “heavy” food for thought.|
For doll collectors, there is another way to see one’s self as a part of a greater whole. And it comes courtesy of www.Livworld.com. I experienced firsthand the branding of Liv after a jaunt to my local McDonald’s. Once a month, my kids are treated to a Happy Meal. The amazing thing is that they keep track of what the bonus toy is slated to be. I don’t know if it’s from TV advertising, playground word-of-mouth, or just some kind of psychic telepathy that only grammar-school children possess (“I see fed people”), but they unfailingly know what is in store for them at Mickey D’s.
After this latest excursion to the Golden Arches, my daughter was upset because the Liv doll, which was supposed to be the girl’s special surprise, was replaced with a Pokémon action figure. Rather than a coolly accessorized teenage girl, my daughter ended up with some sort of white plastic hell-beast. I sincerely hope this swapping of the Daniela doll for the Oshawott demon will be her life’s greatest disappointment!
Carrying the box out to the car, I noticed that one of the panels of the Happy Meal had a juvenile version of the astrology chart. Instead of seeing if you were a Taurus or a Virgo, or a rat or an ox, this kid-friendly version encouraged you to see “Which Liv friend are you most like?”
There were five choices to select, and my daughter and son immediately wanted to weigh in on their inner Liv. (That’s a good thing about my 8-year-old son. He’s secure enough in his boyhood to want to uncover which plastic diva resides inside his soul!)
The personality traits are all pretty broad and rather generic (Katie loves sports! Hayden loves animals! Alexis likes to shop!) but they immediately reminded me of the “Sex and the City” protagonists. How many magazine articles have I read over the past five years that encouraged me to liberate my inner Miranda, pamper my inner Charlotte, treat my inner Carrie to a shoe spree, and take my inner Samantha for an STD checkup? (Okay, I’m kidding about that last one.)
My daughter, Jane, who is 6, had a difficult time pinpointing which Liv doll she is most like. She could automatically discount the Sophie and Alexis dolls, because she detests shopping and hasn’t run a comb through her hair voluntarily since . . . well, since ever! She loved the attributes keyed into Hayden, Katie, and Daniela. (Daniela wants to be a musician when she grows up!) So, she melded all three names together to create “Kaydeniela.”
“That’s who I am,” she proudly boasted.
Honestly, that simple declaration impressed me to no end. How fabulous to see a series of possibilities, and rather than wrangle over which one to pursue, just seize them all. We were leaving a fast-food franchise, and we stumbled upon a philosophical “fork in the road.” Jane grabbed the fork, the spoon, and the knife and gobbled the question up with gusto.
I think that’s what is so appealing about the Liv dolls and all of these new play pals for little girls that come with storylines and backstories. Children are able to see that they are part of a larger group; but within that group, each person (or doll) has her own nuances, her own special charms, her own preferences, and her own charisma.
Being surrounded by two little children who are just setting out on the voyages of their life, I am always aware of how rough the seas will be as they travel from home and make their way in the world. I want the best for them, and I want them to have the faith that they can do and be anything they want.
When I was a child, my dolls were either babies or teenage girls. Case closed. There were no storylines or plot twists or insights into what made them click. Perhaps the fact that they were such blank slates encouraged me to use my imagination to the nth degree. A true bookworm and a dreamy-eyed little girl, I acted out all of my inner fantasies and musings with my dolls. They were my troupe of performers—the original “Not Ready for Primetime” players.
I think the reliance on my own inner world led me into the career path of writing and word crafting. It’s what I loved to do back then, and still love to do to this day.
Would I have wanted to own a doll who desired to be a writer when she grew up? A doll who came with her own parochial school uniform, tiny typewriter (this is pre computers, folks), a pet cat, and a starry-eyed sense of having the future at her feet? Darn tootin’, I would have!
Sadly, though, I came of age during a time when the dolls weren’t so personalized (on a mass-produced level, ironically). There weren’t dolls that had relationships and friendships and partnerships: associations that could rival the many subplots of “General Hospital” or “All My Children.”
Today, I get to see my children interact with dolls that hold a hint of where they may be heading in life. If you choose the Sophie doll, that doesn’t guarantee you’ll be a hairstylist when you grow up. Nor does the purchase of a Hayden mean you’re going to be a zoologist or a veterinarian. But these dolls do give a clue as to what is percolating inside the mind of your kindergartener or third-grader.And in a world where texts and tweets fly at us at the speed of light, it’s gratifying to know that we can pick up on the messages our children are sending us via a leisurely old-fashioned game of dolls and make-believe.
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The Jones Publishing Lifetime Achievement Award is bestowed upon one recipient per year. This award was created in 2002 in conjunction with the 100th anniversary of the introduction of the teddy bear, with the first recipient being Steiff, a German-based plush toy company known for its high quality and prices.
The Lifetime Achievement recipient must be or have been involved in some aspect of the doll and/or teddy bear field for a minimum of 25 years. The recipient may be an individual, partnership, corporation, company, author, artist, marketer, historian or any other industry professional. Lifetime Achievement Award nominations may be made by previous recipients or members of the LAA committee.
To qualify as a nominee, entrants must meet the following criteria:
The Lifetime Achievement Award has been presented to the following individuals and companies since its inception:
2003 Hildegard Gunzel
2004 Alexander Doll Company
2005 R. John Wright
2006 Wendy Lawton
2007 Virginia Turner
2008 Toy Shoppe
2009 no award presented
2010 Helen Kish
2011 no award presented
2012 Maggie Iacono
2013 Heidi Plusczok
2014 Jack Johnston
August 8, 2014 - Blackall Associates Inc. is proud to announce the winner of its Summer Heat Photo Contest. The contest drew entries from around the world. Masterpiece Doll collectors sent in a special photo showing how their Masterpiece Dolls were enjoying the summer heat.
You haven’t seen a toy show until you’ve seen this one. Six buildings! Over six hundred exhibitors! Exclusively toys and dolls and children’s playthings on display everywhere! This is the show everyone always says they intend to visit, and now is the time to do just that. Collectors say the Chicago Toy Show really is the largest in the entire world. They are correct. Collectors say they find toys at this show that are never seen anywhere else. Correct again.
19 April 2014 – 5 October 2014
A special exhibition will take place at the Toy Worlds Museum Basle to celebrate the 150th anniversary of Japanese-Swiss diplomacy and friendship.